Here are a few tips to keeping your business in your client’s good graces and out of their spam box.
1. Always send a confirmation email when people sign up through your squeeze page or opt-in page. This will ensure that someone else didn’t sign them up to your list.
2. Always keep the door open for anyone on your list to unsubscribe. Provide them a link to do so in a simple and quick manner and send a confirmation message to verify they are the ones who opted out of your list.
3. Send information that you had originally promised. If you were meant to provide a newsletter on dog training, don’t try and promote real estate.
4. Be prompt in dealing with questions and complaints. Email is a fast method of communication so don’t dilly dally in responding to your list. You will have no excuse for doing so.
5. Don’t bombard your list with a flood of messages on a daily basis. Its best to keep to the frequency stated on the sign-up page. The converse is also true- if your customer expects a monthly newsletter, you will be a distant memory if you send it after six months. It’s always best to just sign up to an auto responder service to help you send out regular emails
6. To avoid your emails ending up in the spam box, ask your customers to add your email address to their address book to allow your emails through to their inbox. You can also regularly remind them to check their spam box if they haven’t heard from you in a while as your emails might have mistakenly been sent there.
7. Give your list a way to reply back to you by always including the email address you would like them to use for replies.
8. Do not sell your subscribers email address to another company without their permission. It is a breach of privacy and offensive to many people, giving them all the more reason to unsubscribe.
Please check 10 Email Marketing Tools for Fresh Leads everyday at https://alterleads.com/
No comments:
Post a Comment