How To Build Your Email List using Super Squeeze Pages

 

Email marketing is a very cheap way to generate sales for your local business as you can use your email list for successive marketing campaigns without going back to the drawing board to get new prospects. In our previous article, we tackled how to drive traffic to your squeeze page and in this article we will look at how to create a compelling squeeze page that gets people to sign up to your list.

As you know, a squeeze page is designed specifically to get people to opt-in or sign up and there are some simple ways to increase your conversion rates.

No distractions- a common mistake is to try and put too much information on your squeeze page but this only distracts your prospects and lowers opt-in rates. The only information that should be there is a clear message for just the name and email address of the prospect in exchange for the free product/service you are offering. This is not the place to start putting ads or links.

Create a valuable product/service to give away for free to make people feel they are getting a good deal when they sign up. That free offer should offer amazing value in the eyes of the prospect. You can create a report, a video, a coupon or whatever suits your kind of business and budget.

Reverse squeeze page- you can use this technique that uses reverse psychology to get sign ups. Basically you offer the first part of your free offer directly to your prospect and then offer the second part if they sign up. This actually helps you filter your traffic to create a more targeted email list of potential buyers rather than mere window shoppers
Create a professional looking squeeze page.  Choose clean and modern designs that don’t look hyped up or phony as prospects will be suspicious about the credibility of your business.

To get New Business Leads Every day please visit our Lead
Generation Software company at https://alterleads.com/

Three Reasons Your Local Business Needs Internet Marketing

 

You know you need to promote your local business, and we hope, by now, you have heard that you need to use some internet marketing techniques if you want to help your business grow and really compete in today’s marketplace.  

You didn’t get to where you are now by making a lot of mistakes and poor choices, so it stands to reason that you probably want some answers to questions you might have about just why internet marketing is so important to your business’ success – and you probably wonder whether it’s even necessary.

The fact is, unless you own the only watering trough in a one horse town, you need internet marketing desperately.  Here are three reasons why.

1. You Need To Be Able To Compete.

Let’s take a minute to pretend you own a nifty little bookstore with a café and coffee shop attached.  You offer free Wi-Fi, and you do a pretty good business in coffee and crepes, but you’re wondering why the books you have for sale are gathering so much dust.  The answer?  People in your area are bombarded with great offers from sellers like Amazon and Barnes and Noble.  By the time they find out you have the same great bestseller for sale as the big box retailers, and at a price that’s competitive, they’ve already bought the title.  Worse, they’re bringing their new book into your shop and reading it while sipping a three dollar latte and feeling righteous for coming to your store instead of Starbucks.

How do you compete?  Internet Marketing.  You get up on Facebook, you tweet, and you let people know what’s out there.  You tell them, “Hey, for every five books you buy, you get a sixth one free – or you get a latte when you buy a book.”  Something.  Get them in the door and sell your product.

2. You Want Your City to Thrive

How many empty storefronts are in your town?  You want to drive business to local retailers, partly because you’re one of them, but partly because you want your city or town to be the kind of place where you, and other people want to live. You want your kids to go to a good school, you want the police and fire department to arrive on time for emergencies; you want a good life.  

How do you help your city thrive? You grow your business, and you pay more taxes (sorry – that really is part of the big picture!).  You do what you can to make your town a nice place to be.  Internet marketing helps you get a good share of local and global business, so you can continue enjoying life on your terms.

3. You Want to Retire Someday

The answer:  internet marketing.  Hire a marketing company that can help you be more profitable, hire people to do the work you’re slaving over now, and take a vacation, already.  You deserve it! You can start right away by visiting our website and try our Lead Generation Software and get new business leads to convert into customers, please visit https://alterleads.com/

How To Build Your Local Business Email List: Part One- Driving In Traffic

 

An email list is a great way to create a continuous stream of income for your local business because you can automatically communicate with a targeted list of people over and over again without starting the whole sales process from scratch. But how exactly does one build that coveted email list? First one needs to drive traffic to your squeeze page and secondly one needs to get them to sign up on that squeeze page.

Here are ways to drive traffic to your squeeze page:

1. Social media- you can drive your Twitter and Facebook followers to your squeeze page through your tweets or your business’s FBpage. The wonderful thing about generating leads this way is that your followers can help you drive even more traffic for free due to the viral nature of social media.

2. Article Marketing- this free method works by submitting articles related to your business to article directories and providing a link to your squeeze page through the author resource box or through anchor text links.

3. Video Marketing- uploaded videos on YouTube or other video sharing sites should have links that direct people to your squeeze page

4. Pay per click – if you can afford it, this is a very quick way to drive traffic to your squeeze page. You can place ads on search engines, social media sites or specific websites that have high levels of traffic in your target market.
Affiliate traffic- you can sign up affiliates who will do the work of driving traffic to your squeeze page in exchange for a fee per signup. You obviously have to consider the cost to benefit ratio before you use this method.

Having driven traffic to your squeeze page, it is now time to persuade people to sign up. How to do that is covered in our next article, “How To Build Your Local Business Email List: Part Two- Super Squeeze Pages”

If you need Daily Fresh Business Leads please visit our website at https://alterleads.com/

3 Ways to Geo-Segment Your Local Business Email List

 

It’s an accepted fact that people from a certain geographical location tend think, behave and talk a certain way. Lumping your email list together like they all live in the same locality will definitely weaken your email marketing as a local business owner. Here are 3 ways you can segment your local business email list geographically.

1. By Local Town Address
This is especially helpful if your local business serves a lot of the local residents in your town. By getting their street address or zip code, you will be able to offer local residents ‘deals of the day’ because it will be easy for them to drive or walk to your local business. This segmentation works especially well with Twitter and Mobile Texting.

2. By State
Segmenting by state is helpful if your local business delivers or ships products across the country. States differ in climate, attitudes, current affairs, tastes and preferences. The wise local business owner will know how to structure his emails and offers according to these differences. For example, a boot factory would do better targeting the New England states with its wool lined boots suitable for the harsh winters that are typical in this location, while marketing its cowboy leather boots preferred by the Mexican-border States of Texas, New Mexico and Arizona

3. By Country
It’s no longer strange for a local business to serve international customers thanks to the power of the internet. Someone surfing the net in tsunami-hit Japan may well be interested in your company’s tent solutions while a business in beer-loving Germany would like to know about your local brewery. If a sizeable part of your email list reside in a particular country, it would be best to tailor their emails to suit their international perspective rather than always sending them emails of domestic concern that they can’t relate to.

To learn more please Browse our Email Marketing Services at https://alterleads.com/

3 Essential Items To Help You Build Your Local Business Email List

 

Setting up an email marketing system for your local business isn’t as complicated as some people make it out to be. There are 3 basic resources you need to put in place before you can start building your list.

1. Autoresponder
An autoresponder is simply a company that administrates or manages your email list on auto pilot. You should chose an autoresponder service that is 100% reliable, offers innovative services like email segmentation and tracking, and one that is compatible with your current systems. Above all, it should be easy to use and offer excellent customer service support.

2. Free gift
Wooing your visitors to subscribe to your email list is made easier by offering a valuable free resource that won’t break your local business bank account. The most efficient way to do this is by offering digital products like free eBooks, tutorials and courses or incentives such as access to coupons, discounts, and free membership. The important thing is to tailor the free gift to suit the desires of your target market. For example, a hairdressing school may use a 7 day free hair styling e-course to attract potential students while a hairdressing salon could offer a coupon for a free color treatment with every haircut.

3. Squeeze page
Once you have set up your free gift and opened an account with an auto responder company, the next crucial element to consider is your squeeze page. This is literally where the action takes place because all your traffic is going to be directed to this page and this is where they will make the all-important decision to either sign up or click away. A squeeze page should be well designed, have clear instructions on what you want your visitor to do and compelling copy that appeals to them. It should not have any distracting features such as sales messages or links to other pages that will break the attention of your visitor.

For more informations please Browse our Email Marketing Services at https://alterleads.com/

Local Business and SEO: Start an SEO Marketing Campaign With Keyword Research - Marketing Tip no 009

 

Local business owners who succeed with SEO marketing can compete in an ever-changing marketplace, and can keep their businesses operating and thriving, even during challenging times like these.  
If you’re new to SEO, it is understandable that you’ll have a lot of questions.  
When we talk about how SEO works, there is a lot of ground to cover.  Like anything else, you’ve got to have a starting point.  

Keyword research is one of the most important aspects to using SEO within the framework of your business.
Here are three things that will make the process of keyword research geared toward eventual SEO marketing a lot easier.  
Don’t worry – once you get started, you’ll find it’s easier than you may think.
Tools Are Important!
Google’s Adwords for small businesses costs a little money, but is one of the easiest, most comprehensive tools you can use to research keywords.  
If you want to get your SEO marketing campaign up and running quickly, hiring an expert to do the research for you can take the frustration as well as most of the time out of the process.  
While you might feel tempted to do SEO marketing research all on your own using free tools, keep the fact that your time is valuable in mind, and weigh the costs of using that time to do your research versus using your time in a more profitable way.
Get In The Back Door
If your business is in a specific niche – let’s say, restaurants in Washington, DC, then you might have a tough time trying to outrank top competition.  
So, shoot for the back door.  
Use the fact that many consumers use misspelled words, and keep that in mind while you’re looking for the right keywords to use within your SEO marketing plan.  
In addition, think about using words that competitors might not have thought of, and think about using various combinations of keywords to help your local business rank better. 

Be Specific!
Combine keywords so your site is easy for search engines to find.  
Using our DC restaurant example, let’s say you offer sushi.  
Use combinations of the words “sushi”, “Washington”, and “DC” instead of just using the word “sushi” to try to rank.  

Test this out for yourself:  Type “sushi” into your search box, and look at what comes up.  
Next, type “sushi Washington”, and you’ll see some better results.  
Finally, type “sushi Washington DC” and you’ll see a comprehensive list of restaurants that rank for sushi in DC.  

Failing to be specific is a major waste of time and money, so don’t skip this step!
With just a little knowledge of your own, as well as a clear goal in mind and a smattering of professional assistance, you can conduct your research quickly and start optimizing – it’s money well spent, especially when you consider the fact that SEO marketing is one of the best ways to make your business, whatever it may be, better than ever.

 Browse our Digital Marketing Services at https://www.RedCowAdvertising.com/

Is Your Local Business The Right Fit For Facebook Marketing?

 

More people now visit Facebook on a daily basis than Google and business experts often extol the benefits of local businesses having a presence on the site. But for all its massive popularity, does Facebook work for every kind of small business? 

 

Obviously one size doesn’t fit all, so while some types of small businesses may thrive on Facebook, others may be need to rethink their strategy.

Small businesses that are a natural fit for Facebook.

Facebook marketing works well for business that are either very social in nature, thrive on community interaction, or offer entertainment value. This is because Facebook is primarily a social site where people connect with their friends. 

So here are some local businesses or organizations that will find Facebook beneficial:
• Hospitality businesses- coffee shops, bars, restaurants, hotels, vacation homes, food trucks, food and beverage brands
• Entertainment- bands, artists, stand-up comedians, actors, museums, opera houses, cinemas
• Sports- sports teams, sportsmen, sporting clubs
• Leisure- theme parks, social game clubs like bingo, bowling or chess clubs
• Community organizations- churches, religious groups, non-profits
All these type of businesses can easily create a local and national fanpage following and easily gain a lot of online exposure through their dedicated fans. They can create a lot of repeat business as people “like” their page or as fans check-in at their premises

Small businesses that may not be the best fit for Facebook and what they can do about it
Facebook marketing may not work too well for small businesses that deal with products or services that people don’t ordinarily get excited about. Hardly anyone really likes hospital visits or posts about their local plumber. Here are some businesses that fall into this category:
• Medical professions- dentists, hospitals, clinics, chiropractors, vets, funeral homes etc
• Financial- accountants, financial planners, insurance agents etc
• Blue collar professions- plumbers, electricians, builders, cleaners etc
• Legal- lawyers, detectives, police, criminal investigators etc

As you can see most “serious and respectable” professions fall in this category, but this doesn’t mean there is no place for them on Facebook. The greatest asset these small business owners have is their specialized expertise that they can use to become the go-to expert in a niche. They just need to find a creative way to offer their advice. 

For example,
• a tax accountant can create a page –“How to Legally pay less taxes”
•  a plumber can create a page about “The world’s dirtiest jobs”
• A detective can create a page about “How to know if your spouse is cheating on you”

These creative strategies address people’s natural need to know more, their need to do things faster or cheaper and other psychological emotions that are the basis of human social behavior.
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